What is Mobile Marketing?

Mobile apps have became a prominent source of entertainment and information for users across the globe. The smartphone and tablet revolutions have enabled the blossoming of a new industry that is solely dedicated to making the smartphone and tablets an integral part of consumer life. Mobile marketing can consist of a variety of marketing functions that take place on any type of mobile platform.  This type of marketing can come in many types of ad formats and customization tailored for a unique user experience, giving companies the opportunity to build customer trust and brand loyalty.

Why You Need a Mobile Marketing Strategy

Businesses need a mobile marketing strategy for the same reason they need a website, because it’s essential to growth and survival in today’s market. Plus it is one of the fastest and most efficient methods to introduce new products and services to consumers. And the use of mobile platforms is only growing. According to recent mobile marketing reports, 40% of internet sessions are spent on mobile devices. Here are a few more mobile marketing facts:

Retail conversion rates is more than 2.2% on tablets, considerably higher than smartphones (0.7%).

Mobile searches have increased 200% year over year.

80% of mobile device time in spent on apps.

People browse 70% more web pages on tablets than smartphones.

Mobile Marketing Tips

In order to get the most out of your mobile marketing strategy, there are a few tips that will maximize your customer reach.

Avoid Being Too Wordy: One of the main differences between a website and a mobile device is screen size (although some smart tablet screens now rival laptop screens). Marketers must consider cutting down text to the bare essentials and designing content to accommodate mobile platforms.

Cater to Your Audience: Who is your main audience? Is the working mom, students, the single dad, or couples? Not everyone uses technology in the same way. Research how your targeted group uses their mobile devices and then cater your marketing strategy to match.

Think Local: 30% of mobile users are looking for local solutions and opportunities to interact with company products and services.

Experiment and Track Results: Keep a close eye on customer data. This includes who is accessing your content, how they are accessing it, and if they are using any 3rd party businesses to connect with you, etc. Faithful tracking and analysis will help you quickly identify the most profitable strategies for your company.

Contact Us in Singapore

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    Techplace 1, Ang Mo Kio Ave 10
    Singapore (569626)
  • One Pemimpin #01-03, 1 Pemimpin Drive,
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  • Phone:  +65 6262 -2072
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Contact Us in Myanmar

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    IGS Building, Ahlone Township,
    Yangon, Myanmar
  • Phone:  +95 11 220 449
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Contact Us in China

  • No.886, Xiahe Road,
    #20-108 World Trade Mall
    Xiamen, Fujian, China
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    No. 1 Jing Xiu Road, Wu Hou District,
    Chengdu, Sichuan, China
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